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Case Study: How a European Tissue Brand Cut Packaging Labor Costs by 60%

2026-06-16 16:37:56
Case Study: How a European Tissue Brand Cut Packaging Labor Costs by 60%

Caption: The automatic facial tissue cartoning machine that replaced 8 manual operators, running at 130 boxes/min

Introduction

Labor costs are the single largest operating expense for tissue converters in Europe. When a mid-sized tissue manufacturer in Poland faced a 12% annual wage increase and persistent recruitment challenges, they decided to automate their packaging line. The result: a 60% reduction in packaging labor, a 10-month ROI, and a 35% increase in daily output.

This case study documents the complete project—from initial requirements through machine selection, installation, and financial results. The equipment was supplied by Wenzhou Shengtai Machinery, a Chinese cartoning machine manufacturer with 10+ years of experience and CE-certified equipment.

The Challenge: Manual Packaging Bottleneck

Company Profile

Location

  • : Poland (Central Europe)

Products

  • : Facial tissue, toilet rolls, kitchen towels

Production volume

  • : ~80,000 boxes/day (single shift)

Packaging method

  • : Manual boxing with 8 operators per shift

Labor cost

  • : €1,200/month per operator (including social contributions)

Pain Points

Rising wages

1. : Poland's minimum wage increased 12% year-over-year, and skilled packaging operators commanded even higher premiums.

Recruitment difficulty

2. : High turnover and seasonal demand spikes made it impossible to maintain a stable workforce.

Inconsistent quality

3. : Manual boxing resulted in 2–3% defect rate (misfolded cartons, improper sealing, damaged products).

Output ceiling

4. : The manual line could not exceed 80,000 boxes/day without adding a second shift, which would double labor costs.

Ergonomic issues

5. : Repetitive motion injuries and fatigue-related errors were increasing worker compensation claims.

The Solution: Automatic Cartoning Machine Integration

Machine Selection Criteria

The buyer evaluated suppliers from Germany, Italy, and China. The decision criteria were:

Criteria

Weight

German Supplier

Italian Supplier

Shengtai (China)

Speed (boxes/min)

25%

140

130

150

FOB Price

30%

€85,000

€72,000

€35,000

CE Compliance

20%

✓ Full

✓ Full

✓ Full

Changeover Time

10%

15 min

20 min

10–20 min

After-Sales Support

10%

On-site (€500/day)

On-site (€400/day)

Remote + local partner

Lead Time

5%

16 weeks

14 weeks

4 weeks

Shengtai won the bid with the best price-performance ratio: comparable speed and compliance at less than half the cost of European alternatives, with a significantly shorter lead time.

Machine Specifications

Model

  • : Automatic High-Speed Horizontal Cartoning Machine (customizable)

Speed

  • : 130 boxes/min (stable operating speed for facial tissue)

Carton range

  • : 100–240mm (L) × 100–120mm (W) × 30–90mm (H)

Construction

  • : 304 stainless steel shell, 10mm plexiglass safety panels

Control

  • : Siemens PLC with 10-inch touch-screen HMI

Sealing

  • : Tongue-type with optional hot-melt glue

Power

  • : 8 kW, 380V/50Hz

Air

  • : 0.5MPa, 100 L/min

Dimensions

  • : 3,619 × 1,450 × 1,800mm

Weight

  • : ~2,100 kg

Implementation Timeline

Phase

Duration

Activities

Order placement

Week 1

Contract signing, 30% T/T deposit

Manufacturing

Weeks 2–5

Assembly, wiring, 48-hour run test

Factory acceptance test

Week 5

Buyer's team tests with actual product via video

Shipping

Weeks 6–10

FOB Ningbo, ocean freight to Gdansk, customs clearance

Installation

Week 11

Unloading, positioning, power/air connection

Commissioning

Week 12

Remote video guidance, operator training, trial production

Full production

Week 13

Machine integrated into daily operations

Total project duration: 13 weeks from order to full production.

Financial Results

Investment Breakdown

Item

Cost (EUR)

Machine (FOB)

€35,000

Ocean freight (LCL to Gdansk)

€1,800

Import duty (1.7%)

€595

VAT (23% Poland)

€8,577

Inland transport (Gdansk to factory)

€600

Installation and commissioning (remote)

Included

Spare parts kit (2-year supply)

€1,200

Total landed cost

€47,772

Labor Savings

Metric

Before (Manual)

After (Automated)

Savings

Operators per shift

8

2

6 operators

Monthly labor cost

€9,600

€2,400

€7,200/month

Annual labor cost

€115,200

€28,800

€86,400/year

Defect rate

2.5%

0.3%

2.2% reduction

Daily output

80,000 boxes

108,000 boxes

+35%

ROI Calculation

Annual labor savings

  • : €86,400

Annual defect cost reduction

  • : ~€8,000 (based on material waste savings)

Total annual savings

  • : €94,400

Total investment

  • : €47,772

Payback period

  • : €47,772 ÷ €94,400 × 12 =

6.1 months

Even using conservative assumptions (excluding the output increase benefit), the machine paid for itself in approximately 10 months.

Additional Benefits

Consistent quality

1. : Defect rate dropped from 2.5% to 0.3%, improving customer satisfaction.

Scalability

2. : The machine can run a second shift at minimal additional cost, doubling output if needed.

Worker safety

3. : Elimination of repetitive motion injuries reduced compensation claims.

Brand image

4. : Automated packaging produces more consistent carton appearance, strengthening the brand's retail presence.

Data tracking

5. : The PLC logs production counts, enabling accurate OEE (Overall Equipment Effectiveness) monitoring.

Lessons Learned

What Went Well

Supplier selection

  • : Shengtai's CE-certified machine met all European compliance requirements without modification.

Remote commissioning

  • : Video-guided installation worked smoothly, saving €3,000+ in engineer travel costs.

Spare parts planning

  • : The 2-year spare parts kit prevented any production interruptions.

What Could Be Improved

Operator training

  • : More extensive pre-shipment training at the factory would have reduced the learning curve.

Upstream integration

  • : The existing flow wrapper needed a speed adjustment to match the cartoner's throughput. This was resolved but added 2 days to commissioning.

Documentation

  • : The English user manual was adequate but could have included more troubleshooting flowcharts.

Conclusion & Next Step

This case study demonstrates that a well-selected cartoning machine from a reputable Chinese manufacturer can deliver European-quality performance at a fraction of the cost, with ROI in under a year. The key success factors were clear specifications, CE compliance verification, and proactive spare parts planning.

Want to calculate the ROI for your packaging line automation? Send us your current labor costs and production volume—we'll provide a customized ROI analysis → Shengtai Machinery has helped buyers in 20+ countries automate their packaging operations.

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